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De Simone
Chupacabra Off-Road
| Spring 2021 - Fall 2021 |
Role - Creative Direction, Product Visualization
Role Description -
Product visualization specialist including both renders and animations for marketing material leading up to product launch at the Sand Sports Show.
Project Description -
Chupacabra Off-Road is located in Phoenix, Arizona and have made a name for themselves in the SXS and UTV industry. With a huge presence on social media, they have become the disruptive lifestyle brand in the market. They needed their products to reflect that same image they had created for themselves.
I led the creative direction for animations for both mirrors that were used for promotion leading up to the launch.
Animations -
Scene Set-up -
Linear stripes normal map applied to the model for a more authentic CNC milling appearance.
Video Outro -
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